Choose for the person celebrating
For a birthday, the recipient's preferences matter more than generic rules about age or status. Think about favourite colours, flowers and how they feel about surprises. Some people enjoy a visible gift in front of guests; others prefer a quiet, personal greeting. If you are uncertain, a discreet question to somebody close to them can help without revealing the present. Decide on a budget early so you can compare suitable sizes without changing the whole idea every time you open another product page.
Match the flowers to the celebration
For a gentle pastel palette, consider Serenity; for a more prominent boxed gift, explore For Queen. Compare the catalogue options and think about where the arrangement will stand. If the celebration is at home, check whether there is space for a large bouquet. For a restaurant, agree on acceptance with the staff beforehand. Knowing the venue's name is not enough: you need the address of the correct location, the booking name and an agreed handover. Staff should not have to guess which guest a gift belongs to when the flowers arrive.
Avoid confusion about the date
If ordering from abroad, use the calendar date and local time in London. A greeting sent just after midnight in your own time zone may arrive on the previous day for the recipient. Write the full date and explain when the person will be present. For an office surprise, check that it is a working day and that the recipient is not working remotely. Discuss an urgent delivery with the team before promising a particular arrival time to the person celebrating. The event time and the requested courier arrival time may need to be different.
Prepare the card and a fallback
Write the greeting without abbreviations that could be misunderstood. Check the name and decide whether the message should be signed. If several friends are organising the gift, appoint one person to approve the final wording. Agree what should happen if the recipient is unavailable: who may accept the flowers and whether you authorise that handover. A surprise should not depend on somebody happening to answer a door. If birthday plans change, tell the team promptly and wait for confirmation of the revised arrangements rather than assuming that an earlier delivery instruction has been replaced.
Before placing your order
Check the product page for the current price, available sizes and the version shown in the photograph. A design name does not, by itself, establish the stem count or finished dimensions. If a particular shade, flower or exact number of roses matters, include that requirement in your request and wait for confirmation. Explain which substitutions you would accept: maintaining the colour palette, the overall volume or a particular flower type. This gives the florist a useful brief if an ingredient is unavailable for your chosen date.
London address and timing
Provide the full delivery address and postcode, the date in London local time, and the recipient's name and contact details. Specify who may accept the flowers and describe any building access arrangements. Confirm availability for the postcode and the requested delivery window before relying on an urgent order. If the recipient cannot accept the gift in person, agree on an alternative handover with the team. A time entered in an order comment is a request, rather than a confirmed appointment. Keep the sender's contact reachable while arrangements are being agreed.
